📄 Illustrative example — not real customer data. Numbers reflect typical patterns from €10K–€25K/month advertisers.
This is what you get every morning.
A sample of the Brain Advisor daily email report. Same structure, same categories, same level of specificity you'll receive for your own account.
From: AdsBrain Advisor <reports@adsbrain.eu>
To: you@yourcompany.com
🧠 Daily Brain Report — Acme Home Services — Tuesday, 24 Mar
68
Overall Account Health — 24 Mar
3 critical items, 2 opportunities, budget on track
🚨 Critical — fix today
critical
Estimated saving: €420/month
€137 spent last week on the search term "free plumbing advice" — zero conversions, 3 weeks running
Why it matters: this phrase-match query has triggered 412 clicks in 21 days at €0.33 CPC. Zero of them converted. Every day you leave it uncapped costs roughly €20.
Recommended action: add as an exact-match negative keyword at account level.
[free plumbing advice] → negative keyword → account level
critical
Estimated loss: ~180 clicks/day
Campaign "Emergency Plumbing — Tallinn" is budget-constrained since Friday (2-day lost impression share: 38%)
Why it matters: the campaign has been spending its daily €85 budget by 2pm for four days straight. That means between 2pm and midnight, when your conversion rate is actually higher, the ads aren't showing. Lost impression share due to budget is 38% — directly translates to lost calls.
Recommended action: increase daily budget to €140 (based on 14-day average efficient spend), or tighten bid modifiers to focus on the 2pm–11pm window when conversion rate is 1.9× higher.
critical
Quality Score drop
Quality Score dropped from 8 → 5 on 4 top-converting keywords overnight
Why it matters: the "Ad Relevance" component dropped from "Above average" to "Below average" on these 4 keywords. Your new responsive search ad (launched Friday) no longer mentions the keyword theme. This will push your CPCs up by roughly 20–30% until it's fixed.
| Keyword | QS Fri | QS Mon | Current CPC | Forecast CPC |
|---|---|---|---|---|
| boiler installation tallinn | 8 | 5 | €1.12 | €1.45 |
| pipe leak repair | 8 | 5 | €0.94 | €1.22 |
| emergency plumber | 9 | 6 | €1.38 | €1.60 |
| toilet unclogging | 7 | 5 | €0.68 | €0.88 |
Recommended action: pause or edit the new RSA (ID 712334815), bringing back the keyword theme in at least one pinned H1.
👀 Watch — competitor moves
watch
Impression share shift
Competitor "Torudetöö OÜ" gained +14% impression share on commercial-intent queries yesterday
Why it matters: Auction Insights shows their share jumped from 18% to 32% on your top 12 revenue keywords. They likely increased bids or budget. You started outranking them on 3 keywords you previously won on 9.
Recommended action: verify this is a temporary test (common Monday move) by tomorrow's report. If share stays elevated, consider a +15% bid increase on the 3 affected top-3 keywords for one week to reclaim position.
💡 Opportunities — add this week
opportunity
Est. new conversions: 8–12/mo
5 high-intent search terms you're already capturing on broad match — promote to exact match
Why it matters: these queries converted at 6.8% vs the account average of 3.1%, but you only captured them incidentally through broad match. Promoting them to exact match gives you higher Quality Score and lower CPC on guaranteed impressions.
| Search term | Clicks (30d) | CVR | Avg CPC |
|---|---|---|---|
| gas boiler replacement tallinn | 47 | 9.4% | €1.34 |
| combi boiler installation cost estonia | 32 | 6.3% | €1.12 |
| plumber for leaking bathroom | 29 | 8.1% | €0.88 |
| 24/7 emergency plumber tallinn | 24 | 11.2% | €1.48 |
| underfloor heating repair | 18 | 5.9% | €1.22 |
✅ Healthy — keep doing
on track
No ads disapproved, no billing issues, no tracking gaps
All 18 responsive search ads are Eligible. Conversion tracking fired on all 23 leads yesterday. Site-link extensions are loading correctly on mobile.