Landing page grader for Google Ads
Grade the landing page your ads pay to send people to
Paste the address of the page your ads link to and, if you want, the keyword you bid on. In a few seconds you get a score out of 100 for what turns a paid click into an enquiry: headline match, calls to action, form length, mobile setup, trust signals and speed.
What the score covers
Six things that decide whether a paid click becomes an enquiry
Landing page experience is one of the three parts of Google Ads Quality Score, next to expected click-through rate and ad relevance. Google describes it as how relevant and useful the page is to people who click your ad.
How it works
What the grader sees and what it does not
- We request the page once, the way a browser does, and read the HTML the server returns. Scripts on the page are not run, so content built only in JavaScript is not counted.
- The first screen is estimated from the order of elements in the HTML, not from a rendered screenshot. Response time is measured from the AdsBrain server, not from your visitor’s phone.
- The score is our own checklist, not a figure from Google. Google rates landing page experience inside your Google Ads account as above average, average or below average.
FAQ
Questions about the grader
No. Google rates landing page experience inside your Google Ads account, as part of Quality Score, as above average, average or below average. This grader is our own checklist of things that usually decide whether a visitor sends an enquiry. A higher score here does not guarantee a better rating from Google.
The grader reads the HTML your server sends and does not run scripts. Content that appears only after JavaScript runs, such as some chat widgets, form builders and pop-ups, is not counted. If most of the page is built this way, the result says so.
Start with the list under “Fix these first”. It ranks checks by the points they cost, weighted by area, so the top item usually moves the score the most.
No. We keep the domain, the score, the interface language and whether a keyword was entered, so we can count usage. The page content and the keyword itself are not stored. Your IP address is used only to limit how many checks one connection can run.
The grader looks at one page. The AdsBrain analysis connects to your Google Ads account with read-only access and shows which search terms, ads and landing pages spend money without conversions. The first analysis is from €49, price negotiable.