Free Google Ads tools & guides

Benchmark-based estimators and senior-PPC-level diagnostic checklists. Every tool on this page is free and requires no signup — they're what we use ourselves before deciding whether an account needs a full AdsBrain analysis.

Calculator

How much are you wasting on Google Ads?

Type in your monthly spend, campaign count and industry. Get a benchmark-based estimate of your monthly waste based on published PPC research — plus the four-category breakdown of where it actually hides.

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Checklist

30-minute Google Ads audit checklist

The exact six-step audit a senior PPC manager runs on every account, with pass/fail thresholds. Search terms, Quality Score, budget pacing, auction insights, ad approval, conversion tracking.

Read checklist →
Diagnostic

Quality Score dropped? Here's what caused it

QS drop from 8 to 5 = CPCs up 20–40% silently. This diagnostic flow maps which of the three QS components broke (Expected CTR / Ad relevance / LP experience), what caused it, and the fix for each.

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Example

Sample daily Brain Advisor report

An illustrative example of what AdsBrain emails you every morning — critical items, competitor moves, opportunities, healthy checks. Based on typical €15–25K/mo advertiser patterns.

See sample →

Want this for your own account, automated daily?

First paid analysis €49 · €99/month for daily reports · Read-only, we never touch your campaigns · Refundable within 7 days

Get my first analysis — €49